Glossary

Real Estate Marketing

30 terms in this category

Blog

Section in website for publishing educational articles and market news, effective tool for improving SEO and attracting visitors from search engines.

Brand Positioning

How customers perceive brand in market, distinguishing it from competitors, defining value offered to customer.

Branding

Real estate office identity distinguishing it from competitors, includes name, logo, and values, basis of trust and long-term customer acquisition.

Buyer Persona

Detailed description of typical customer including age, income, and preferences, helps customize marketing messages and improve results.

Call to Action (CTA)

Button or phrase prompting customer to take specific action like calling or visiting site, decisive element in ads and pages.

Cold Leads

Customers who showed weak interest, needing more marketing and persuasion before deciding, long-term investment.

Competitive Analysis

Studying competing real estate offices to identify strengths, weaknesses, and opportunities, basis of successful strategic decisions.

Content Marketing

Publishing useful educational articles and videos to attract customers, building trust and improving search engine visibility, long-term investment.

Conversion Rate

Ratio of visitors who completed desired action like contact or rental, site effectiveness indicator, continuously targeting to raise.

Customer Testimonials

Previous customers' opinions about office services, building trust and convincing potentials, displayed on website and social media.

Drone Photography

Aerial property photography by drones, highlighting location and view, modern and attractive, common in large properties.

Email Marketing

Sending email newsletters to customers with latest properties and offers, effective for re-targeting interested parties, low cost and good return.

Home Staging

Beautifying property with furniture and accessories to showcase in ads and viewings, typically raising sale price by 5-10%.

Hot Leads

Customers who showed strong interest in property and close to making purchase or rental decision, must contact quickly.

Influencer Marketing

Contracting with social media influencers to market property to their audience, effective especially for projects targeting youth and families.

Listing Description

Text describing property attractively highlighting features, uses keywords to appear in search, complementing photos role.

Listing Photos

Professional property photos in ads, most important element in attracting interest, high quality significantly raises viewings.

Marketing Budget

Amount allocated for marketing from revenues, typically 5-15% of revenues, distributed across channels based on each effectiveness.

Marketing ROI

Ratio of profits from marketing campaigns to their costs, marketing spending effectiveness indicator, continuously targeting to raise.

Model Unit

Fully furnished residential unit displayed for project marketing, helping buyers visualize final product, effective in off-plan sales.

Open House

Showing property for inspection at set time for visitors without appointments, gathering interested parties together, common in luxury property marketing.

PPC Advertising

Paid ads on Google and social media platforms appearing to target audience, paying per click, providing fast visits but costly.

Project Brochure

Booklet presenting real estate project details with photos, specifications, and prices, distributed in exhibitions and viewings, traditional marketing tool.

Real Estate Events

Real estate exhibitions and conferences to attract investors and buyers, common in Saudi Arabia like Cityscape Riyadh, opportunity to showcase projects.

Real Estate Fair

Exhibition where real estate companies participate to showcase projects, good opportunity to meet investors, common in Saudi Arabia and Gulf.