Real Estate Marketing
30 terms in this category
Blog
A real estate blog is a section of a real estate firm's website where dated articles are published regularly, such as how-to guides, market news, regulatory explainers and neighbourhood analyses, to attract visitors from search and answer engines and build trust in the firm's expertise.
Brand Positioning
Brand positioning is the intended place a real estate office or developer seeks to occupy in its audience's minds relative to competitors, usually summarised in a statement that defines who we serve, which category we compete in, what different benefit we offer and why clients should believe us.
Branding
In real estate, a brand is the distinctive identity of an office, developer or project — its name, logo, colours, tone of voice and client promise — together with the impressions clients form from dealing with it.
Buyer Persona
A buyer persona is a semi-fictional profile of the ideal client for a property or project, built from real customer data — age, income, household size, motives for buying or renting, concerns and the channels where they search — and used to guide marketing messages and product and service design.
Call to Action (CTA)
A call to action (CTA) is the element of an ad, page or message that asks the recipient to take one specific, immediate step, such as "Book a viewing", "Chat on WhatsApp" or "Request the floor plan and price".
Cold Leads
Cold leads are prospective customers who have shown only initial or weak interest, such as downloading a guide or making a general enquiry without a defined budget or timeframe, and are not expected to decide soon.
Competitive Analysis
Competitive analysis is the systematic study of competing offices, developers and platforms in a given market — their offers, prices, commissions, channels, service quality, strengths and weaknesses — to find ways to stand out and base pricing and marketing decisions on data rather than impressions.
Content Marketing
Content marketing is a strategy of publishing useful, regular content, such as articles, guides, videos and market reports, that answers the real questions of buyers, tenants and landlords in order to attract them and build trust before they are ready to transact.
Conversion Rate
Conversion rate is the percentage of people who completed a target action out of all who had the opportunity — such as visitors who sent an enquiry, enquirers who attended a viewing, or viewings that ended in a contract.
Customer Testimonials
Customer testimonials are genuine, verifiable opinions and experiences of past customers about a real estate firm's services or a project, published as text, video or ratings on websites, social media and map listings as social proof that reassures prospects.
Drone Photography
Real estate drone photography is capturing aerial photos and video of a property and its surroundings with a small unmanned aircraft to show location, size, views and proximity to roads and services.
Email Marketing
Email marketing is the sending of regular emails and newsletters to a list of customers and prospects who have agreed to receive them, presenting new properties, offers or useful content in order to keep the relationship alive and turn prospects into tenants or buyers.
Home Staging
Home staging is preparing a property for sale or rent — cleaning, decluttering, removing personal items and adding temporary or virtual furniture — so that it looks its best in viewings and photos and helps buyers or tenants imagine living there.
Hot Leads
Hot leads are prospective customers who have shown a clear, near-term intention to buy or rent, for example by requesting a viewing, asking about reservation steps or stating a budget and an imminent move date.
Influencer Marketing
Influencer marketing is a marketing method in which a real estate firm or developer engages a content creator with a social media following to present a property, project or real estate service to their audience in return for a fee or benefit.
Listing Description
A listing description is the written text accompanying a property ad, setting out the property's type, location, area, layout, condition, price, the right offered (sale or lease), its features and any restrictions, in clear language that answers the client's questions before they call.
Listing Photos
Listing photos are the still photographs of a property published with its ad on property platforms, social media and print, and are often the first thing a viewer judges the property by.
Marketing Budget
A marketing budget is the amount a real estate firm or developer allocates to marketing activities over a set period, such as a financial year, a campaign or a project's life, distributed across channels and activities according to measurable goals such as leads, reservations and deals.
Marketing ROI
Marketing ROI is a financial metric that measures the additional profit generated by marketing activity relative to its cost, usually calculated as (profit attributed to marketing − marketing cost) ÷ marketing cost × 100%.
Model Unit
A model unit is a fully fitted and furnished residential or commercial unit built within a project or at a sales centre so prospective buyers can view it and picture the finished product in terms of space, finishes and layout.
Open House
An open house is a showing method in which a property for sale or rent is opened to interested visitors during a pre-announced time window without individual appointments, with the broker or owner present to explain the property, answer questions and register interested parties.
PPC Advertising
Pay-per-click (PPC) advertising is a paid digital advertising model in which the advertiser pays the platform, such as a search engine or social network, for each click on the ad rather than for its display.
Project Brochure
A project brochure is a printed booklet or digital file (PDF) presenting the details of a project or property, such as location, floor plans, areas, specifications, prices, payment plan and images, handed to prospects at exhibitions and sales centres or sent to them electronically.
Real Estate Events
Real estate events are exhibitions, conferences, forums and showcase days that bring developers, brokers, financiers, investors and buyers together at a set time and place to present projects and units, launch products, build relationships, generate leads and close agreements.
Real Estate Fair
A real estate fair is an event that brings developers, brokers, financiers, buyers and investors together at a set place and time to present projects, units and financing products directly to the public, generate leads and record reservations.
Real Estate Marketing
Real estate marketing is the promotion of a real estate product — for sale, lease or investment — through advertising and promotional means to reach potential buyers and tenants, which is how the Saudi Real Estate Brokerage Law defines it.
Referral Program
A referral program is a scheme in which a real estate firm rewards customers or partners who recommend new customers who actually do business with it, using a cash reward, discount, gift or free service, and drawing on people's trust in recommendations from those they know.
Retargeting
Retargeting is a digital advertising technique that shows tailored ads to people who have already interacted with a real estate firm's website, app, ads or accounts to remind them of the property and prompt them to return and take the next step.
Target Audience
A target audience is the specific segment of potential buyers, tenants or investors to whom a property or project marketing campaign is directed, defined by shared characteristics such as location, income level, household size, nationality and purpose of buying or renting.
Video Marketing
Video marketing is the use of video content — filmed property tours, short social media clips and virtual tours — to present a property and convey its marketing message in a way closer to an actual viewing.
Other Categories
Contracts & Leasing
40 terms
Financial & Accounting
49 terms
Saudi Regulations
32 terms
Legal & Regulatory
39 terms
Property Types
40 terms
Valuation & Investment
36 terms
Property Management
39 terms
Tax & Zakat
25 terms
Construction & Development
40 terms
Real Estate Technology
25 terms
Ownership & Rights
37 terms
Disputes & Resolution
28 terms
Real Estate Financing
34 terms
Auctions & Sales
20 terms
