Blog
Synonyms: Real estate blog، Articles section، Knowledge hub
Last updated: 2026-09-25
Short Definition
A real estate blog is a section of a real estate firm's website where dated articles are published regularly, such as how-to guides, market news, regulatory explainers and neighbourhood analyses, to attract visitors from search and answer engines and build trust in the firm's expertise.
Overview
Legal Basis
There is no specific law on blogs, but their content is subject to several laws: (1) REGA's Regulatory Bylaw on Real Estate Marketing and Advertising (Board Decision No. 2/35/M/26 dated 25/10/1447H, in force since publication in May 2026) where an article promotes a specific property, requiring an advertising licence and its number or QR code and prohibiting fake or misleading data; (2) the Copyright Law, Royal Decree No. M/41 dated 2/7/1424H, which protects texts and images and includes among its penalties a fine of up to SAR 250,000; and (3) the E-Commerce Law, Royal Decree No. M/126 dated 7/11/1440H, which prohibits false or misleading claims and unauthorised trademarks in electronic advertising (Art. 11).
Practical Example
A brokerage office in Madinah launches a blog with a plan of 8 articles a month, written by a part-time employee at a cost of SAR 4,000 a month. The first article, 'How much are Ejar documentation fees for a residential lease?', opens with a direct answer: SAR 125 for each contract year, with a source link and update date. After a year the blog has 96 articles; the top 10 bring 70% of the 12,000 monthly organic visits and generate 60 enquiries a month. Every quarter the office reviews articles containing regulatory figures and updates them whenever something changes.
Common Mistakes
- ✗Leaving articles without an update date although rules and fees change, so visitors read expired information.
- ✗Copying articles from other sites or auto-rewriting them, which weakens search visibility and risks copyright infringement.
- ✗Embedding listed properties in articles without an advertising licence number or QR code.
- ✗Writing long introductions before the answer, whereas searchers and answer engines quote the first direct paragraph.
- ✗Neglecting internal links between articles and service pages, so visitors never turn into enquiries.
International Differences
Blogs are a common real estate marketing tool worldwide, many focusing on local buying questions, financing and neighbourhood reports. The difference in Saudi Arabia is that an article presenting a specific property falls under the real estate advertising licence, and the pace of regulatory change since 2022 makes update dates and citations of official sources essential for credibility. In the UAE, Turkey and Egypt, local advertising rules apply to properties shown there.
