Glossary

Real Estate Technology

25 terms in this category

AI in Real Estate

AI in real estate is the use of algorithms that learn from data — machine learning, natural-language processing and computer vision — for property tasks such as estimating prices and rents, scoring leads, answering enquiries automatically, analysing photos and floor plans, and forecasting market trends.

API Integration

API (application programming interface) integration is connecting different systems through standard programming interfaces so they exchange data and execute operations automatically without manual entry.

AR Real Estate

AR (augmented reality) in real estate is technology that overlays digital elements — furniture, finishes or information — on the real view of a property captured by a phone camera or smart glasses, so the user sees the actual property with virtual additions at the same time.

Big Data

Big data in real estate refers to large, varied and fast-updating datasets — transaction records, leases, listings, maps, population, mobility and services data — collected and analysed with specialised tools to uncover patterns and trends that small datasets cannot show.

Blockchain Real Estate

Blockchain in real estate is the use of encrypted distributed-ledger technology — which stores entries in linked blocks that are hard to alter retroactively — to record property and transaction data, or to represent ownership rights as digital tokens that can be traded and traced.

Cloud Storage

Cloud storage is keeping data and files on servers run by a service provider and accessed over the internet rather than on a business's local devices, allowing access from anywhere, sharing and automatic backup.

Data Security

Real estate data security is the set of technical and organisational measures that protect property and client data — IDs, leases, payment details and bank accounts — from unauthorised access, leakage, alteration or loss throughout its life cycle, from collection to destruction.

Digital Marketing

Real estate digital marketing is the promotion of properties and property services through digital channels — search engines, social media, property platforms, email, messaging apps and websites — with precise audience targeting and results measured in numbers.

Digital Twin

A digital twin in real estate is a live digital model of a building, complex or district that links its 3D design and construction data (such as BIM) with real-time operational data from sensors and systems to simulate performance, predict faults and support maintenance decisions.

E-Signature

An electronic signature is electronic data included in or linked to an electronic transaction, used to establish the signatory's identity and consent to its content; in Saudi Arabia it has the legal effect of a handwritten signature when it meets the conditions of the Electronic Transactions Law.

Fractional Ownership

Fractional ownership is holding a defined share of a property or property portfolio jointly with others, so an investor can enter the real estate market with less than the full price and shares returns and risks in proportion to their stake.

IoT in Real Estate

IoT (Internet of Things) in real estate is a network of internet-connected devices and sensors in buildings — smart meters, air-conditioning controls, electronic locks, cameras, and leak and fire sensors — that collect data and allow remote monitoring and control.

Lead Generation

Lead generation is the set of methods a brokerage or developer uses to attract people interested in buying, renting or selling and to obtain their contact details — through digital ads, search engines, social media, sign-up forms, events and referrals — with a view to converting them into deals.

Paperless Office

A paperless office is a way of working in which documents — leases, invoices, receipts, correspondence and forms — are created, exchanged and stored digitally instead of on paper, with an organised, searchable electronic archive.

Predictive Analytics

Real estate predictive analytics is the use of historical data, statistical models and machine-learning algorithms to estimate what is likely to happen in the property market — price and rent trends, the probability of vacancy or late payment, and demand in a given district.

PropTech

PropTech (property technology) is the use of digital technologies — online platforms, mobile apps, cloud computing, data analytics, artificial intelligence and tokenization — to develop, market, lease, manage, finance and register real estate.

Real Estate App

A real estate app is a smartphone application that provides property services — searching for and listing properties, managing leases, payments and maintenance requests, or services for landlords and tenants — through a mobile interface.

Real Estate Automation

Real estate automation is the automatic execution of repetitive property-management and marketing tasks by software according to predefined rules — sending payment reminders, issuing invoices, flagging expiring leases and updating listings — to reduce manual effort and human error.

Real Estate CRM

A real estate CRM (customer relationship management) system is software that stores data on prospective and existing clients — buyers, tenants and owners — and tracks their communications, preferences and deal stages, helping a brokerage follow up and close more deals.

Real Estate SaaS

Real estate SaaS (software as a service) is property-management software delivered over the internet as a cloud service for a recurring subscription, used by landlords and offices to manage units, leases, collections, maintenance and accounting without installing local servers or programs.

Real Estate SEO

Real estate SEO (search engine optimisation) is the set of practices that make a brokerage's or property platform's website rank higher in organic search results when users look for properties or property services, by improving content, technical structure, site speed, links and map presence.

Real Estate Website

A real estate website is a website that represents a brokerage, developer or property platform online, presenting properties, services, contact information and licences, receiving client enquiries, and serving as the business's official digital front.

Social Media

Social media in real estate means the digital platforms that allow content publishing and direct interaction with audiences — micro-blogging, photo-sharing, short-video and ephemeral-messaging platforms — used by brokers, developers and landlords to showcase properties, build trust and attract clients.

Tokenization

Real estate tokenization is the conversion of ownership rights in a property, or in its income, into encrypted digital units (tokens), each representing a defined share, so they can be owned and traded in relatively small amounts with an electronic trail of ownership.

VR Real Estate

VR (virtual reality) in real estate is technology that places the user inside an immersive 3D digital model of a property — through a headset or an interactive screen — so they can walk through it as if present, whether the property exists or is still on plan.

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Amlakire

About Amlakire

Amlakire is an integrated Saudi real estate management system, supporting agencies and owners in managing rentals, maintenance, and reports with high efficiency, preparing lease data for documentation on the Ejar platform, and compliant with Kingdom regulations.

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